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Paid Media

E-commerce brand ROAS scaled from 3x to 14x

DTC E-commerce · $5M revenue

E-commerce brand ROAS scaled from 3x to 14x

The Challenge

A DTC fashion brand was spending $80K/month on Meta and Google Ads with a 3x ROAS — barely breaking even after COGS. Creative fatigue and poor attribution were the main issues.

Our Approach

We rebuilt their ad account structure, implemented server-side tracking via Conversions API, and launched a systematic creative testing programme with 20+ new assets per month.

The Results

ROAS

3.1x14.2x

Revenue

$240K/mo$1.1M/mo

CPA

$48$19

Creative win rate

12%38%
"They turned our ad account from a cost centre into our #1 growth engine. The ROAS speaks for itself."

Founder, DTC Fashion Brand

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